Planning for The Season Ahead – Miagen

Planning for The Season Ahead

Plan on The Front Foot Next Season with Leading Cloud Technology

Traditional planning processes that are excel based are too static and slow for the fast paced  environment of sport. SportsGen enables an active planning process so that your planning is collaborative, comprehensive, and continuous–and gives you the speed to plan continuously using data from all corners of your business. Although finance departments don’t have a direct impact on the outcome of games, providing better, more timely financial information to club owners has positive, indirect results.

This summer you want to be able to plan for the season ahead knowing that you can not predict the future and there could be a multitude of seasonal results. Thats why with SportsGen we allow you to scenario plan for any seasonal outcome (ie. promotion, relegation, European Qualification) all with minimal input. No more  need for dozens of spreadsheets to update and redistribute for each potential plan of action.

SportsGen decreases the time spent evaluating ticket sales, pricing strategies, stadium costs, and team expenses. This is due to it being a cloud based solution that can bring data together from all areas of the business with minimal effort. In the dynamic industry of sport it is important to be able to plan on the front foot, that’s why SportsGen must be your choice of CPM solution.


SportsGen Capability

  • Ability to run quick and accurate rolling forecast with a low level of input to reflect club position
  • Re-configure forecast quickly after every match
  • Fully automated planning, forecasting and reporting process
  • Ability to run P&L by match day, marquee player
  • Ability to look at various business units and combine as one e.g. (Hotel, Entertainments, Sports Organization etc.)
  • Scenario planning in relation to team performance e.g. promotion, relegation, European qualification
  • Ability to Flex Revenue/Cost drivers e.g. ticket price and how this impacts overall revenue.
  • Critical insights on where money can be saved or spent more efficiently from IT to grounds keeping to sponsorship’s
  • Feeds of data from any source – Ticketing, marketing, player performance systems etc.
  • Visibility of all planning and forecasting by department (e.g. Marketing, sales, HR, Finance etc)
  • Compare player performance with financial data

For any additional information about SportsGen please contact Andrew Sweeney