SportsGen – Scenario Plan for Tomorrow – Miagen

SportsGen – Scenario Plan for Tomorrow

Learn how SportsGen can help your organization move from static to active planning 

Over the weekend we had some huge sporting events in football, rugby and golf. Manchester United all but confirmed their place in next season champions league with victory over rivals Liverpool whilst Ireland won the Six Nations with a game to spare. We even seen the return to form of 14 time major winner Tiger Woods at the Valspar Championship in Palm Harbor, Florida.

All of these events had a huge impact for the seasonal outcomes of all the organizations involved. Manchester United will now have the luxury of the  financial income that comes with Champions League qualification. Ireland Rugby have the commercial and prize money benefits of winning the Natwest 6 nations, while the PGA Tour will be looking forward to next weeks event with golfs biggest star back in form and the knock-on impact that has on their revenue.

SportsGen allows clubs & governing bodies face the ever-changing challenges that are presented in such a dynamic industry like sport. Our partner – Adaptive insights, is a cloud based solution that enables finance personnel to budget, plan & forecast for all the expected & unexpected turns within a season. SportsGen enables you to build out easy to use scenarios around a multitude of seasonal outcomes without the complications of dozens of excel spreadsheets that need to be refreshed and updated for plan of action.

Ultimately you want to know where your business will stand if Tiger Woods wins another major or Ireland win the Grand Slam in rugby. SportsGen allows your team to prepare for these circumstances that are expected or not, so you can know your next step.


SportsGen Capability

  • Ability to run quick and accurate rolling forecast with a low level of input to reflect club position
  • Re-configure forecast quickly after every match
  • Fully automated planning, forecasting and reporting process
  • Ability to run P&L by match day, marquee player
  • Ability to look at various business units and combine as one e.g. (Hotel, Entertainments, Sports Organization etc.)
  • Scenario planning in relation to team performance e.g. promotion, relegation, European qualification
  • Ability to Flex Revenue/Cost drivers e.g. ticket price and how this impacts overall revenue.
  • Critical insights on where money can be saved or spent more efficiently from IT to grounds keeping to sponsorship’s
  • Feeds of data from any source – Ticketing, marketing, player performance systems etc.
  • Visibility of all planning and forecasting by department (e.g. Marketing, sales, HR, Finance etc)
  • Compare player performance with financial data



For any additional information about SportsGen please contact Andrew Sweeney