The Sports Industry is ever changing, and always competitive.
Today in the sports industry we are seeing unprecedented growth in revenue from broadcasting rights, commercial agreements and match day revenue growth from new and expanded stadia.
However, this isn’t always leading to increase in club’s profitability. To understand and plan the drivers of profitability, executives need actionable information on demand, so they can make decisions based on insight, not instinct.
Instead of financial models based on sales, gross margin and costs, organisations can now build models that harness their data, and revolutionize their approach to financial reporting and financial planning and analysis. Miagen, in partnership with Adaptive Insights have developed SportsGen, a FP&A solution specifically for sports organisations.
Sportsgen Capacity:
• Final league position – relegation/promotion scenarios are we on track for either. What are the implications of any of the scenarios. Run these in real time and be prepared for whatever outcome may occur
• Matchday attendance – maximise profits by finding your sweet spot between attendance and ticket prices with the ability to run P&L by match day
• Total event days – Ability to flex event days throughout the year and feed new targets to marketing and commercial directors.
•Value of retaining Key Personnel – Run models in the case where club captain/marquee player was to leave the organisation. Derive assumptions on the impact it will have on the organisation in relation to merchandising, season ticket sales, broadcasting income.
•P&L by Marquee Signing – Identify the impact of signing top class talent both on and off the field. Derive assumptions on the impact it will have on the organisation in relation to merchandising, season ticket sales, broadcasting income.
For more information on SportsGen, contact Andy Sweeney – asweeney@miagen.com
